News
Ashby Museum receives 'exceptional' score from VisitEngland in recent assessment.
December 2025
Ashby de la Zouch Museum passed its VisitEngland Quality Assured Visitor Attraction assessment this year with an exceptional overall score of 86%, described as "a clear and well-deserved increase from the 79% awarded during the last assessment in September 2023" by the VisitEngland assessor.
VisitEngland commented that Ashby Museum "offer an outstanding visitor experience,
evidenced in the improved scores in each assessed area, particularly the new website, cleanliness, and the staff categories."
Nestled in the heart of Ashby de la Zouch, the museum is a small but engaging local heritage
museum that celebrates the history, people, and industries of Ashby and the surrounding area. It provides visitors with insights into the town’s past through a mix of displays, artefacts, and interactive exhibits, offering a rich understanding of both social and industrial history. Despite its compact size, the museum delivers an informative and welcoming experience for people of all ages. Anyone can easily spend an hour or so immersed in social history, archaeology or a chance to delve into the archives and past photographs of all things related to the town.
Key highlights include:
- The attraction is enjoyable and inviting. The team here show real enthusiasm and genuine care for the work they do.
- The cleanliness of this attraction is faultless from start to finish.
- The quality of the exhibitions.
The whole team at Ashby de la Zouch Museum are thrilled with the positive assessment and comments from the VisitEngland team.
